You’ve done the hard part: you started a business. You’ve defined your brand and what it stands for. The next step is marketing your business. You need to get your message out in a clear, concise manner that will matter to people. Here are few tips and tricks to getting that done.
· Make a logo
Once you’ve designed an appealing logo for your brand, stick it everywhere. Create custom product labels and ensure they’re visible in every aspect of your business.
· Figure out your brand messaging
You already know the goal of your company. But what message are you trying to get across with your brand? Are you donating any proceeds to charity? Do you want to change the world with your product?
Make certain everyone in your company is aware of your message and can repeat it without hesitation.
· Find your voice
A uniform approach to everything is important to create consistency. Everything from how you answer emails to product packaging should be the same every single time.
· Create a company motto
Find something that’s short and easy to remember, but still promotes your brand. Things like “Good to the last drop” and “I’m loving it” stick with people long after they’ve heard it.
· Continuity across platforms
Every social media post, announcement, memo, and advertisement should be easily recognizable as specific to your company. Use the same color schemes and verbiage. You don’t have to get intricately detailed with it, but you must be consistent in order to build client trust.
· Stick to the mission
Always remain true to your brand. A customer will not return if there are inconsistencies in your brand and message. You want to develop a relationship with your clients built on trust and respect. You won’t be able to achieve that if you don’t stick to your plan.